So here’s my blog, my very first. I’ll get right to it. It’s on passion. We’ve all heard how exceptionally freeing it is to follow your passion, yet rarely are we able take the time to seek out our own happiness in it’s truest sense; through our passion, doing the thing we know we were born to do. The proverbial “Do what you love and the money will follow” taunted me for years and when I finally tapped into what I believed was shear bliss, I learned quickly there was more. I have so many thoughts to share on this topic that are running through my mind right now, and I don’t want to ramble, so I may write this in two parts.
A few years ago, a dear friend and colleague who is also an amazing artist re-introduced me to painting. This quickly became my new hobby again and soon thereafter it was producing an income. I had painted in the past and knew I really missed it so the fact that it became successful so quickly was an absolute bonus! I produced art work for high-end retail stores and the demand grew greater with each booking. I had launched a Facebook fan page and used it to connect with account executives that I believed could benefit from using my art to boost their product sales. My girlfriend had told me there was a high demand and she had not steered me wrong. I remember thinking how wonderful it was to finally get back to doing something I loved and wondered if I was finally tapping into my passion. Was this it? We’ve all heard the old adage, “Do what you love and the money will follow.” So of course I wondered. It was after all very rewarding and downright therapeutic to be able to once again lose myself in the silence of the brushstrokes and the creative process altogether. Painting and creating is still, to this date a genuine affinity but the combination of this unique opportunity and the ensuing marketing strategy I applied is what became the trajectory to starting up ATD Social Media Marketing and alas my true passion!
The ways in which social media and more specifically Facebook allowed me to target a specific or niche market almost immediately yielded a measurable ROI. I remember initially agonizing over how much there was to learn about FB and how much more it offered and finally just buckled down to learn it (along with Twitter, Google+, You Tube and so on). I spent a great amount of time learning the nuances that would allow me to share my work with only a targeted few and soon discovered that although I would always love painting my passion was in learning and ultimately helping others optimize their business marketing strategies through the use of social media. I had been consulting for a while now and introducing social media into the mix was the final piece to the puzzle.
The reality is that most businesses and organizations don’t have either the time or the resources to bring in additional staff to sit in a corner and tweet or post to FB and that’s why we’re here. ATD Social Media Solutions understands that it’s crucial for businesses to remain relevant and current at a time where social media conventions change daily and whether it’s time or money that is lacking in an organization’s structure, one the most effective ways to keep abreast of these needs is to outsource.
ATD Social Media Solutions is about helping businesses stay relevant, current and connected to their customer/client base. We consult with small and large business owners about their social media needs and demands and customize a strategy that works for them. Whether it’s training and coaching their own staff on the use of social media or full service online presence management, ATD Social Media Solutions is here to help you be brilliant online.
Coming soon… The 3 Most Important Things to Know About Discovering Your Passion